Cost-Effective Marketing Strategy Development for Westcan Fleet Mobility

Westcan Fleet Mobility seeks to enhance its market presence by identifying the most cost-effective marketing strategies to reach its target audience. The project involves developing a comprehensive business plan that focuses on evaluating various marketing channels and their associated costs. Learners will conduct a detailed cost analysis and breakdown of potential marketing strategies, ensuring alignment with Westcan's budgetary constraints. Additionally, the project requires researching any unforeseen costs that may arise during the implementation of these strategies. The goal is to provide Westcan with a clear, actionable plan that optimizes marketing expenditure while maximizing audience engagement.