CPM Tools Industries Inc. truly values the exceptional effort produced by the Marketing New Products for a Consumer Brand course attendees at McMaster University Continuing Education. Deep knowledge of market dynamics, segmentation, and branding strategy was shown by the thorough Strategic Marketing Plan ready for the launch and expansion of our CRAB multitool product. The way the students handled competition analysis, positioning, pricing policies, and financial forecasting—that is, professionalism—particularly amazed us. Their advice on trade show attendance, SEO strategy, and influencer involvement is sensible and fits quite nicely for our objectives. Moreover, the well expressed value proposition and client targeting techniques show careful research and imagination. The final report reflects rather well both scholarly knowledge and practical experience. We appreciate the cooperative attitude of the teachers and students; we also look forward more industry-academic alliances that support entrepreneurship and innovation.

The student team's work on the 'Gluu | Marketing Plan' was outstanding, a clear reflection of strong guidance. A special thank you to Ariela Freed from McMaster University Continuing Education for her exceptional mentorship; it was clearly instrumental to the team's success.