Durham College

Oshawa, Ontario, Canada

This course is intended to incorporate all of the knowledge and skills acquired by students in their final semester of a three-year advanced diploma marketing program to complete a comprehensive marketing strategy and action plan for a business client. Working in groups, they take the full semester to understand your business, research your target market and competitive landscape, and then they develop a comprehensive marketing strategy and action plan aligned with your business goals. A formal presentation will be delivered, followed by the submission of a written report.

Durham College

Oshawa, Ontario, Canada

This course teaches the fundamentals of digital experience design (UXD) and testing. Students will apply best practice techniques learned in the course to evaluate the effectiveness of an existing marketing website or app against defined business objectives. Key topics covered include human-centred user experience (UX) design, cross-channel UX, information architecture (IA), digital product design, and techniques for evaluating the marketing effectiveness of interactive systems.

Durham College

Oshawa, Ontario, Canada

This course teaches the fundamentals of digital user experience design (UXD) and testing. Students will apply best practice techniques learned in the course to evaluate the effectiveness of marketing websites and apps against defined business objectives. Key topics covered include, human-centred user experience (UX) design, cross-channel UX, information architecture (IA), digital product design, and techniques for evaluating the marketing effectiveness of interactive systems.

Durham College

Oshawa, Ontario, Canada

This course is intended to incorporate all of the knowledge and skills acquired by students in their final semester of a three year marketing program in order to complete a comprehensive ‘marketing plan’ for a business client. The course is group-based, and is delivered in two phases. The first phase is lecture/seminar format covering key components such as: Project Management, Marketing Planning, and Group/Team Development. The second phase is developing a ‘marketing plan’ for the business, incorporating all the components required. A formal presentation will be delivered to the client followed by the submission of a written report at the completion of the course.