Marketing Plan: Slow Cooker

Closed
Otsukaiban
Montreal, Quebec, Canada
Natalie Durdle
Owner/entrepreneur
3
Project
Academic experience
100 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Leadership Product or service launch
Skills
online marketing independent films alternative energy finance communication revenue stream business planning online store marketing planning filmmaking
Details

"A healthy business ecosystem is a web of mutually beneficial partnerships that enhance the quality of life and add value to everything and everyone taking part in the journey." ~Spirit Wolf Entertainment Value Statement.


"An entrepreneur is someone who is willing to live a few years like most people won't, so that he can spend the rest of his life like most people can't." - Unknown

As part of an inter-related group of non-arm's length projects, the internal College for Production Film Professionals is designed to build a top tier production company capable of big budget theatrical film production.

Students are expected to behave as employees from Day One. They will participate in a highly cooperative, non-standard training program intended to develop good work habits organically through experience; develop corporate resources and assets for film production; as well as act as film crew for several commercial projects where their labor is an intrinsic part of the production budget. They will be living in various conditions mimicking real-world situations as regards film production - both low and high budget.

This will include tents, off-road remote locations, urban environments with limited accessibility, travel under various conditions that could range from RV to camelback. They will be expected to fill all production positions under professional supervision. As such, they will be required to move equipment under all weather conditions, put up and take down stages, sets, and living accommodations. They will be required to participate in all cooking, cleaning, and kitchen duties.

The goal is not just to train someone who could fill one specific job role within an established production company, but for students to participate in the actual production of several independent film and tv projects where their participation is a way to finance the projects, and to train future employees who will be expected to operate within a highly mobile and flexible film crew in terms of cross training and the ability to adapt to unpredictable situations domestically and overseas.

As part of an offsetting revenue stream project, Spirit Wolf will be developing a safer, more environmentally friendly slow cooker that can utilize various alternative energy sources including solar panels and RV hook-ups. The first version, aimed at the general market will be showcased through one of the planned TV shows to be filmed by the students. The product placement will be supplemented with an online marketing campaign pushed through two fictional characters from the show - one of whom will be an active online presence -her own blog, online store, YouTube videos, etc. There are also other events that can be utilized for kiosk or pop-up strategies.

Our primary focus and goal for this program is a comprehensive market plan for the slow cooker that can be used to supplement the business plan and provide the basic structure for funding requests and campaign design.

We will plan to communicate with our virtual intern team using these communication tools: Riipen messaging, Zoom, email


Student's primary contact: Natalie Durdle (owner, Otsukaiban/Spirit Wolf Productions)

Deliverables
No deliverables exist for this project.

About the company

Company
Montreal, Quebec, Canada
Business & management

Otsukaiban is a boutique business incubator designed to create and manage the projects of non-arm's length business partners. It is basically a start-up at the moment and the company website is still under construction. Corporate projects under development include Blue Dragon Film Ventures.