St Francis Xavier University
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Website Redesign for Enhanced User Experience

Closed
Coello Creative Agency
Coello Creative Agency
Hamilton, Ontario, Canada
Jessica De Castro
Jessica De Castro
She / Her
Owner
(28)
5
Project
Academic experience
80 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
UI design UX design Branding & style guides Website development
Skills
design elements and principles style guides intuitive navigation wireframing web design branding brand identity user experience (ux)
Details

Coello Creative Agency seeks to enhance its digital presence by updating its current website to be more user-friendly and comprehensive in capability. The existing website, while beautifully designed, lacks functionality, intuitive navigation, and clear messaging. which can hinder user engagement and satisfaction. The goal of this project is to apply design principles learned in the classroom to create a website that not only reflects the agency's brand identity but also improves user interaction and accessibility. The project will involve analyzing the current website to identify areas for improvement, researching best practices in web design, and implementing a new design that aligns with contemporary user experience standards. This project provides an opportunity for learners to apply their skills in web design, user experience, and digital branding in a real-world context.

Deliverables

The deliverables for this project include a comprehensive report detailing the analysis of the current website, a prototype of the new website design, and a presentation of the proposed design to Coello Creative Agency. The prototype should include wireframes and mockups that demonstrate improved navigation, aesthetic enhancements, and user-friendly features. Additionally, a style guide should be provided to ensure consistency in design elements across the website.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://coelloexp.com
Hamilton, Ontario, Canada
2 - 10 employees
Business & management, Business services, Education, Events services, Marketing & advertising
Representation
Women-Owned Disabled-Owned Small Business Neurodivergent-Owned Community-Focused

Coello Creative is a community-driven creative agency focused on crafting meaningful, human-centered brand experiences. We help small businesses build authentic, lasting relationships with their customers by infusing their everyday business models with moments that resonate. In a world dominated by the digital, we honour the power of real, organic connections through personalized service, memorable experiences, and excellence at every touchpoint.

Our mission is to guide brands away from transactional business and towards heart-centered stewardship. From fostering strategic partnerships to finding dream collaborators, we empower businesses to establish deep roots within their local communities and beyond. At Coello, it’s about making every interaction count, turning spaces into hubs of connection, and reimagining what it means to truly engage with customers.

Let’s bring back the authentic, multi-faceted nature of genuine relationships and help businesses thrive through what matters most: 𝒑𝒆𝒐𝒑𝒍𝒆.