Shoo-Foo has been on the market since 2007. When we launched the company, our goal was to help introduce bamboo textile into the home linens market. Today, Shoo-Foo is a e-commerce boutique that promotes a small collection of eco sustainable home textile products made from natural fibers. We are in the process of re-positioning the brand as the go-to brand for natural fibers at home.

The current challenge is to enhance the company's online visibility and attract more potential customers to the website.

We would like to collaborate with students to help us create social media content that is aligned with our vision, mission, and market.

Ideal candidates have professional experience creating and publishing social media content.

Project Scope and Expectations:

During this project, students will create digital marketing materials to promote our brand, our brand's mission and our products. This will involve several different steps, including:

1. Familiarizing themselves with our company’s products and target market.
2. Reviewing current marketing content in the form of social media posts and blogs.
3. Designing new social media content for Facebook, Instagram, Pinterest and TikTok.
4. Overseeing our social media channels and keeping them up to date

Bonus steps in the process would include:

• Testing and improving designs based on feedback.

Project Details:

Students will:

• Create, schedule and publish social media content for Facebook, Instagram Pinterest and TikTok
• Test and improve design based on feedback

Final Deliverables:

• Final document containing all of the marketing materials created & recommended strategies.

Bonus steps would include:

• Recommending digital marketing strategies

Benefits for Students:

• Develop skills in digital marketing strategies, analytics, and campaign management.
• Gain exposure to real-world, industry-relevant challenges.
• Access potential networking opportunities with industry professionals.