Gluu Repair | Public Relations Strategy
Project scope
Categories
Communications Public relations Environmental sustainabilitySkills
product management public relationsI am excited to introduce Gluu.Repair, a digital platform dedicated to transforming product management and sustainability. Our Product Wallet enables users to store, manage, and share product information, scan items for detailed insights, connect with local craftspeople for repairs, and trade items with their full histories intact.
The goal of this project is to develop a public relations strategy that communicates Gluu.Repair's voice on sustainability and the importance of repairing products rather than replacing them. Through thoughtful outreach and media engagement, we aim to raise awareness about the value of repair, educate the public on its long-term benefits, and reinforce our commitment to preserving the legacies of products.
Small introduction to Gluu.Repair
https://www.loom.com/share/9e1ee02ae8ad41e69fc912906012a585?sid=b4f845f4-312f-4369-b29f-3d06500ee0bd
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Modern Technology: with the incorporation of AI Appraisals and a digital collection, owners of heritage and legacy items can digitize their high value items.
Privacy: Users will be able to privately digitize and share their collections for potential trades and loans in a secure and private platform, protecting both their personal information and their valued items.
Marketplace and Trades: Complex heritage items and high value designer items will be appraised and using AI, will match the client with expert repair people. Items will be featured in their personalized catalog for loaning, resale, or trades.