Optimizing Marketing Funnels with Brevo
Project scope
Categories
Digital marketing Marketing strategy Marketing analyticsSkills
marketing strategies gap analysis marketing automation sales funnel marketing data-driven decision making digital marketingGluu is seeking to enhance its marketing strategy by optimizing its marketing funnels using the Brevo Solution. The goal of this project is to streamline the customer journey from initial contact to conversion, ensuring a seamless and efficient process.
Learners will apply their knowledge of digital marketing and funnel optimization to identify bottlenecks and areas for improvement within the existing funnels.
The project involves analyzing current funnel performance, understanding customer behaviour, and implementing strategies to increase conversion rates. By leveraging the capabilities of the Brevo Solution, learners will gain hands-on experience in marketing automation and data-driven decision-making.
Key tasks include mapping out the current funnels, conducting a gap analysis, and proposing actionable improvements.
The deliverables for this project include a comprehensive report detailing the current state of Gluu's marketing funnels and a set of recommendations for optimization.
Additionally, learners will provide a visual representation of the proposed funnel improvements and a presentation summarizing their findings and strategies. The final deliverables should demonstrate a clear understanding of funnel optimization techniques and the effective use of the Brevo Solution.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Modern Technology: with the incorporation of AI Appraisals and a digital collection, owners of heritage and legacy items can digitize their high value items.
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