Virtual Interns in Business Strategy: Marketing & PR

Timeline
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June 22, 2020Experience start
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December 2, 2020Experience end
Experience scope
Categories
Communications Market research Marketing strategySkills
digital marketing business consulting business strategy marketing strategy researchVirtual Internship Opportunity in Marketing: Bring on one more students from Bishop's University to be your Marketing & PR virtual interns, in a project-based experience. Students will work on one or more marketing and public relations projects of your choosing over the internship period, connecting with you as needed with virtual communication tools.
Students are available for placement from June 22, 2020 to December 1, 2020. Due to COVID-19 restrictions, student placements will only occur virtually.
Learners
Deliverables will vary depending on the scope of the project, and might include: publishable marketing collateral (social posts, articles, outreach copy), written reports with insights and recommendations, and implementation plans. The student should complete **X hours** with your organization by December 1, 2020.
Project timeline
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June 22, 2020Experience start
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December 2, 2020Experience end
Project Examples
Requirements
Students can complete a substantial marketing project for your organization over the placement period. We suggest providing a starting project, but as the placement goes on there may be other duties or projects the student is asked to complete as well. Providing a central project creates structure for the internship, and gives the student (and company) a tangible goal.
Bishop's University students can complete projects in a number of marketing and public relations areas. Project examples may include, but are not limited to:
- Developing, implementing, and managing PR and influencer social media strategies.
- Finding and communicating with content creators and influencers via social media to create a strong network.
- Writing for PR and digital media; media pitches, announcements, and press releases.
- Identifying media targets opportunities, conducting research, and performing market analysis.
- Assisting with content development and planning.
- Providing strategic input and feedback on different marketing initiatives
Academic Supervisors: Yanan Wang (ywang@ubishops.ca) & Charlene Marion (cmarion@ubishops.ca)
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
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June 22, 2020Experience start
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December 2, 2020Experience end